I’ve worked in search visibility for over 14 years, across agency and in-house environments in competitive markets in the UK and the US.
During that time, I saw how Google evaluates businesses and how most local businesses fail to align with that system.
After years in SEO, it became clear that for many businesses, Google Business Profile influences enquiries before the website is even visited.
Yet most profiles are treated as secondary – filled in once and left unattended.
That gap is where I chose to focus. Today, I work exclusively on building and managing Google Business Profiles.
Over the years, I’ve reviewed and rebuilt profiles across different industries and levels of local competition. What I consistently see is this: most profiles are not broken – they’re simply underbuilt.
Services misaligned with search intent.
Descriptions that don’t communicate clearly.
Lack of activity, or activity that doesn’t reinforce what the business actually offers.
Most of the time, the difference isn’t dramatic; it’s in the details.
This isn’t theory. It comes from working inside businesses where enquiries matter, and from understanding that visibility isn’t a vanity metric but a revenue driver.
How I work
My approach is structured:
Audit.
Rebuild.
Manage – when desired.
No shortcuts.
No artificial signals.
Work aligned with how Google reads and interprets business information.
Who I work best with
I work best with businesses that:
- Understand that their Google Business Profile influences real enquiries
- Approach visibility as a business asset, not an afterthought
- Prefer meaningful improvements and sustainable results
If that approach aligns with how you run your business, we’ll likely work well together.