Search behaviour is changing. In many queries, answers now appear at the top of the results page, and buyers increasingly encounter summaries, citations, and extracted facts directly inside search interfaces (Google, Bing, Perplexity, ChatGPT etc). In some cases, that...
The question behind the question When they realise their verified address sits outside their most valuable market, business owners start thinking along the same lines: “My service area is the city where the money is.” “My verified address is outside...
Most local businesses publish blog content for one reason: visibility. They want traffic. They want engagement. They want rankings. Search engines evaluate that same content through a broader lens. They use it to understand what your business is, how it relates to...
⇡ Your Google Business Profile should generate enquiries, not just impressions. When built correctly, it becomes a lead channel. When it isn’t set up properly, it doesn’t reach the customers searching for you - and enquiries go elsewhere. Find what’s holding it back, and fix it. Make it work for your business, not just exist.
About Mihai
Google Business Profile specialist. Audits, rebuilds and ongoing management for local businesses.
What are Google Updates, and what are the benefits of posting them on your Google Business Profile?
Google announces new protections for Business Profiles against review scams and inaccurate edits
A 4.9 rating with 12 reviews can lose to a 4.6 rating with 300 reviews. Annoying, but true.
If your business has no marketing person, your GBP strategy needs to be brutally simple
If 2 businesses are almost identical, how does Google decide who ranks first?