Local visibility can fluctuate for reasons that are not obvious in keyword reports. Rankings rise, then soften. Visibility appears in one query variation and disappears in another. Some of that movement is driven by proximity, competition shifts, review activity, or...
For years, digital visibility followed a predictable route. A customer searched. A list of links appeared. The higher you ranked, the greater your chance of a visit. That model is steadily shifting. Search results are increasingly accompanied by AI-generated summaries...
When Google needs certainty: how entity signals from listings shape local visibility in search and AI Local search has moved past simple keyword matching. Google and AI tools attempt to identify the real-world business behind a query, connect it to a place, and...
⇡ Your Google Business Profile should generate enquiries, not just impressions. When built correctly, it becomes a lead channel. When it isn’t set up properly, it doesn’t reach the customers searching for you - and enquiries go elsewhere. Find what’s holding it back, and fix it. Make it work for your business, not just exist.
About Mihai
Google Business Profile specialist. Audits, rebuilds and ongoing management for local businesses.
What are Google Updates, and what are the benefits of posting them on your Google Business Profile?
Google announces new protections for Business Profiles against review scams and inaccurate edits
A 4.9 rating with 12 reviews can lose to a 4.6 rating with 300 reviews. Annoying, but true.
If your business has no marketing person, your GBP strategy needs to be brutally simple
If 2 businesses are almost identical, how does Google decide who ranks first?