A high Google rating can look strong at first glance. But when customers compare local businesses on Google Maps, the number of reviews often changes how that rating is read.
This infographic shows why a 4.9 rating from 12 reviews can feel less convincing than a 4.6 rating from 300 reviews. It also looks at review recency, owner replies, review wording, and the difference between private customer satisfaction and public proof.
The full article explains the thinking behind the infographic in more detail, including how Google uses review count and positive ratings as part of local ranking, and why review habits matter for long-term Google Business Profile performance.
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