If two businesses look almost identical, Google is not deciding between them with one simple tie-breaker. It is weighing a mix of signals and asking: for this search, in this place, which business looks like the better result for this user? The important correction is...
Getting clicks from your Google Business Profile is a good sign. It usually means the profile is appearing for searches that are relevant enough for people to take a closer look. But clicks are not the same as enquiries. If people visit your Google profile and don’t...
A question I was asked recently was: What is the difference between a primary owner, an owner and a manager in a Google Business Profile? The access level you give someone affects not only what they can edit, but also how much control they have over the profile...
⇡ Your Google Business Profile should generate enquiries, not just impressions. When built correctly, it becomes a lead channel. When it isn’t set up properly, it doesn’t reach the customers searching for you - and enquiries go elsewhere. Find what’s holding it back, and fix it. Make it work for your business, not just exist.
About Mihai
Google Business Profile specialist. Audits, rebuilds and ongoing management for local businesses.