If two businesses look almost identical, Google is not deciding between them with one simple tie-breaker. It is weighing a mix of signals and asking: for this search, in this place, which business looks like the better result for this user? The important correction is...
Local SEO is often treated as a visibility problem. More citations. More reviews. More backlinks. More posts on Google Business Profile. More location pages. Those things can help, but they work better when the site gives Google a clear structure to understand....
Many businesses create a Google Business Profile once and treat the task as complete. The listing appears in search results. The business is visible on Google Maps, and basic information is present. From a distance, that looks sufficient. Yet visibility alone rarely...
⇡ Your Google Business Profile should generate enquiries, not just impressions. When built correctly, it becomes a lead channel. When it isn’t set up properly, it doesn’t reach the customers searching for you - and enquiries go elsewhere. Find what’s holding it back, and fix it. Make it work for your business, not just exist.
About Mihai
Google Business Profile specialist. Audits, rebuilds and ongoing management for local businesses.
Google announces new protections for Business Profiles against review scams and inaccurate edits
A 4.9 rating with 12 reviews can lose to a 4.6 rating with 300 reviews. Annoying, but true.
If your business has no marketing person, your GBP strategy needs to be brutally simple
If 2 businesses are almost identical, how does Google decide who ranks first?
I get clicks from Google Business Profile but very few enquiries, what could be wrong?