I write about local search – how it’s evolving, how Google interprets businesses, and what actually influences visibility and enquiries.
These emails go to over 1300 business owners and marketing professionals.
What I write about
- How Google evaluates local businesses in Search and Maps
- The evolving role of Google Business Profile
- Where website SEO fits – and where it has less impact than assumed
- Structural mistakes that quietly limit enquiries
- The impact of AI on local visibility
Who it’s for
- Business owners who rely on local enquiries
- Marketing professionals responsible for search visibility
- Businesses evaluating where to invest in local search
What it’s not
- Not daily marketing emails
- Not recycled SEO advice
- Not sales-driven sequences
I write occasionally – usually one or two emails per month.
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